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What It’s Like To Go Viral (The Mermaid Pillow Story)

Once upon a time I created a product call the mermaid pillow that went viral. FAST. “People Are Obsessed With This “Mermaid Pillow” That You Can Change With A Swipe Of Your Hand” – Buzzfeed The whole thing was kinda crazy and ended with an addition to our mermaid family… A mermaid baby! A what?!! Keep reading to find out☺ Fox 4 News posted about it and overnight, we had 100,000’s of views and 100’s of comments… It was truly wild and taught us a lot about our marketplace…   My products are all hand-made so each one is different from the next. They are not mass-produced overseas, they are made with…

14 Secrets About Me – Mermaid Tales Part 1 (Audio)

Aviva Stanoff Mermaid Tales – Part 1 (Audio) http://avivastanoff.com/diary/wp-content/uploads/2016/08/Aviva_Interview1-1.mp3 So a few months back we hired a marketing specialist named Bryce. Every member of my team has a nickname. Sometimes 3 or 4. It’s just more fun this way Depending on the weather, I might call Bryce any or all of the following: Brycycle, Merman Marketer or Sheriff of Mermaid Town. Anyhoo, one of the first things Brycycle said after one of our initial meetings was… “Aviva! Do your customers have any idea as to what your products ACTUALLY represent, the inspiration behind your creations and your ridiculously moving cause? This is unbelievable.” I was a bit confused replied, “Well, not really. Should they? I mean… My friends,…
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High Tide and Mermaid Besties

After being a New York designer up until recently, I moved my company and family to SoCal. It was a BIG change. went from exchanging early morning F-Bombs with grizzled dock workers in Brooklyn, to tuning into cheery faces and reports of perpetual 7o degree weather with our local news caster “Aloha”. The endless summer lifestyle was immediately alluring to me and this radical change of locale inspired a new collection of designs infused with ocean air, dancing dolphins, and killer sunsets that set the boardwalks ablaze at 5PM everyday. My new line, pays homage to this gorgie place filled with surfers and people ruled by the tides. In case you have…

Goodbye Clutter, Hello 2014!

I was shopping over the weekend and realized that everywhere I went retailers are having organizational sales. It’s that time of year when we all want to make plans to improve! Get our garages cleaned out! Get healthier! Plan for a happy healthy year! And of course, don’t forget, we have to organize our design spaces so we can work smarter! vintage peg board…we organize in style! At our design studio, we not only did a spring cleaning and organization party but we’re also putting our design boards up for the first half of 2014. I’m inspired by new textures and colors: super soft and plush as well as a…
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Tis the Season to be a Villager

When they say it takes a village, it’s true. gorgeous customers with their sparkly purchases! We are honored to be part of the Grand Central Holiday Fair. We are a collection of villagers from all over the country (elves, really) that have been invited to represent time honored hand work. There are jewelers, upcycled puppet makers, artisanal soap makers, and textiles. It is the one time of year that New York has delightful cheer all around – buildings that say “believe” and “yule love us!”. It’s really cute! In the village, the artisans are all friendly; we watch each other’s booths while running to get tea, we trade wares amongst ourselves and try on each other’s funny…
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