Being a multigenerational maker effervesces in Aviva Stanoff’s DNA. Her dynamic creative spirit brings her a resolute dedication to being a conduit from the past to the future, a commitment that is as natural as breathing for this artisan. “I don’t see what I do as a job; I see it as a vital act of representing all the creatives who came before me,” she remarks. “Honoring that spirit, I would like to be certain that the legacy doesn’t stop with me.”
Having been raised in a multicultural environment as a child of Japanese and Russian immigrants, she sees it as her duty to honor all of the forces that have helped shape who she is. And she is determined to use her power for good, a resolve forged during childhood summers studying traditional arts in her family’s Buddhist temple in Japan and renewed each time she hiked the old-growth redwood forests near her California home growing up or walks on her local beach now.
Her entrée into the world of the textile arts was centered around the runway, and internships at Calvin Klein Home while earning her MFA brought her the first successes of her career in home décor products. By graduation, Aviva’s designs for Calvin Klein were on store shelves, earning her a mention in Vogue. These early triumphs turned to commissions from Christian Dior, Givenchy Couture and Donna Karan, among others.
In 2004, Aviva launched her own line of home accessories in Brooklyn, New York, which included products that garnered her a “Best Bet” mention from The New York Times. Her textiles, which are Made in the USA, are now featured in luxurious hospitality properties— Nobu, The Cosmopolitan, the Ritz Carlton, The Plaza and the Four Seasons among them.
Aviva’s Forest Chandelier for Currey & Company won the 2017 ARTS Award for Lighting Fixtures, and she won the 2019 ARTS Award in the Home Textiles category. In spite of the prodigious number of designs she is continually working on, for this artisan/designer, the word product is not a static label; it represents a deeper connection to the havens in which people dwell. “The purpose of home décor is to have connectivity with other people,” she explains. “Home is for gathering, entertaining and wellness, and it is with this in mind that I maintain a focus on Deliberate Luxury.” The long list of companies who have clamored to offer the items she creates to their clientele is distinguished. Their accolades include numerous Textile Vendor of the Year awards from ABC Carpet & Home and being tapped for the permanent collection of the Brooklyn Museum’s Decorative Arts Collection.
“To me freedom of speech equals freedom of art,” she says. “This gives me a fire in my belly to be heard. I feel blessed to be a member of such a strong tribe made up of talented women everywhere, and makers from so many nations.” Most recently, Aviva has been tapped as the brand ambassador for the non-profit organization Snow Leopard Trust, the largest and oldest agency working solely to protect the endangered snow leopard and its habitat in twelve countries of Central Asia.
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