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The story of aviva stanoff
Being a multigenerational maker effervesces in Aviva Stanoff’s DNA. Her dynamic, creative spirit brings her a resolute dedication to being a conduit from the past to the future, a commitment that is as natural as breathing for this artisan. "I don’t see what I do as a job; I see it as a vital act of representing all the creatives who came before me” she remarks. "Honoring that spirit, I would like to be certain that the legacy doesn’t stop with me. "
Having been raised in a multicultural environment as a child of Japanese and Russian immigrants, she sees it as her duty to honor all of the forces that have helped shape who she is. And she is determined to use her power for good, a resolve forged during childhood summers studying traditional arts in her family’s Buddhist temple in Japan and renewed each time she hiked the old-growth redwood forests near her California home growing up or walks on her local beach now.
Her entre into the world of the textile arts was centered around the runway, and internships at Calvin Klein Home while earning her MFA brought her the first successes of her career in home decor products. By graduation, Aviva’s designs for Calvin Klein were on store shelves, earning her a mention in Vogue. These early triumphs turned to commissions from Christian Dior, Givenchy Couture and Donna Karan, among others.
In 2004, Aviva launched her own line of home accessories in Brooklyn, New York, which included products that garnered her a Best Bet mention from The New York Times. Her textiles, which are Made in the USA, are now featured in luxurious hospitality properties Nobu, The Cosmopolitan, the Ritz Carlton, The Plaza and the Four Seasons among them. Aviva’s Forest Chandelier for Currey & Company won the 2017 ARTS Award for Lighting Fixtures, and she won the 2019 ARTS Award in the Home Textiles category.
In spite of the prodigious number of designs she is continually working on, for this artisan/designer, the word product is not a static label; it represents a deeper connection to the havens in which people dwell. "The purpose of home decor is to have connectivity with other people," she explains. "Home is for gathering, entertaining and wellness, and it is with this in mind that I maintain a focus on Deliberate Luxury." The long list of companies who have clamored to offer the items she creates to their clientele is distinguished. Their accolades include numerous Textile Vendor of the Year awards from ABC Carpet & Home and being tapped for the permanent collection of the Brooklyn Museum’s Decorative Arts Collection. She was awarded best Textiles in Home Décor by the Arts Awards in 2019 and is nominated as a finalist for 2021. Aviva enjoys painting live to activate a sense of community and inspiration. She has been known to pop up everywhere from the United Nations, corporate and trade events, as well as her son’s classrooms. Philanthropic endeavors and community service are high on her priorities, and she believes that to be an integral part of her post as Sparkletunity Ambassador.
Aviva Stanoff founded her eponymous design studio in 2004, and formalized the company as a home décor brand in 2007 as Aviva Stanoff Design. Since then, she has manufactured and sourced home décor creations that embody deliberate luxury. The artisanal point of view that makes her products singular is Aviva’s attention to detail, which flows from her creative spirit. This extends back to include generations of makers with Japanese and Russian roots. “I celebrate that I am a woman business owner and a child of immigrants,” says Aviva. “I feel dutiful to honor these forces that helped shape me by continuing the legacy they began.” Aviva sees every product she designs as a canvas regardless the material forming it, a sentiment that inspired the Brooklyn Museum of Art to include her surfaces designs in their permanent collection.
The fact that Aviva’s entrée into the world of textile arts was centered around the runway is evident in the products she designs, as is the exquisiteness of the hand of the her material, and the surprising addition of natural elements; combined, they make each piece a veritable ensemble. Her early triumphs in her career led to commissions from Christian Dior, Givenchy Couture and Donna Karan, among others; and her work with Calvin Klein upon graduation earned her a mention in Vogue. Soon after her move from fashion into home décor, the company she founded was garnering mentions in major publications that include a “Best Bet” nod from The New York Times.
The long list of companies who have clamored to sell the items she and her team create is distinguished—from Bergdorf Goodman’s, Tiffany’s and Barney’s New York to ABC Carpet & Home, Art Van and Neiman Marcus. To Aviva, freedom of speech equals freedom of art: “I feel blessed to be a member of such a strong tribe made up of talented women everywhere, and makers of both gender from so many nations,” she notes. "It puts a fire in my belly to be expressive in a way that produces a level of beauty I hope will feel inspiring to others."
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