Aviva Stanoff Design is a woman-owned, made-in-the-USA business, celebrating two decades as a brand this year. Aviva founded her design studio in 2003 in her third-floor walk-up in New York City and formalized the company as Aviva Stanoff Design in 2007. Deliberate Luxury, the brand's credo, is the confluence of Aviva's celebration of natural detail and her artisanal viewpoint, amplified by her creative spirit. Her design ancestry extends back generations of Japanese and Eastern European makers. “I celebrate that I am a child of immigrants,” says Aviva. “I try to honor these forces that helped shape me by continuing the legacy they began and by carrying on the traditions they embodied.” Aviva sees every product she designs as a canvas, including textiles, which the Brooklyn Museum of Art has tapped for their permanent Decorative Arts Collection.
Her early triumphs in her career, which was centered around the runway, include commissions from Christian Dior Couture, Givenchy Couture, and Donna Karan. She began her home décor career working as an intern at Calvin Klein Home’s headquarters while earning a Master’s in Fine Art. Her early focus on fashion earned her a mention in Vogue, and her segue to home décor garnered her a “Best Bet” nod from The New York Times in her inaugural year. The long list of companies who have shared her creations with their customers is distinguished: Bergdorf Goodman’s, Tiffany & Co, Takashimaya, ABC Carpet & Home, Bloomingdales, Neiman Marcus, and Harrods of London, among them. Aviva has also produced bespoke collections for Nebraska Furniture Mart, FrontGate and Homegoods.
“Being a member of a tribe that includes talented women and makers from many nations puts a fire in my belly to produce a level of beauty I hope is inspiring,." she says. Though textile design is her domain, she has added fine art to her portfolio this year with the Cali Couture Collection. She also began several new collaborative relationships in 2023, one with Kravet, Inc., rediscovering antique European techniques. “Honoring the history of textiles makes my heart sing, as do expanding relationships,” Aviva says. “Connecting and community are more important than ever as I contribute to the sparkle in our industry.” Her licensing partnerships are also expanding: Kravet, Cyan Design, and Toray Textiles came into her portfolio this year; these join long-time partners Currey & Company, Global Views/Studio A, York Contract and Hospitality, and Left Bank Art.
Aviva Stanoff founded her eponymous design studio in 2004, and formalized the company as a home décor brand in 2007 as Aviva Stanoff Design. Since then, she has manufactured and sourced home décor creations that embody deliberate luxury. The artisanal point of view that makes her products singular is Aviva’s attention to detail, which flows from her creative spirit. This extends back to include generations of makers with Japanese and Eastern European roots. “I celebrate that I am a woman business owner and a child of immigrants,” says Aviva. “I feel dutiful to honor these forces that helped shape me by continuing the legacy they began.” Aviva sees every product she designs as a canvas regardless the material forming it, a sentiment that inspired the Brooklyn Museum of Art to include her surfaces designs in their permanent collection.
The fact that Aviva’s entrée into the world of textile arts was centered around the runway is evident in the products she designs, as is the exquisiteness of the hand of the her material, and the surprising addition of natural elements; combined, they make each piece a veritable ensemble. Her early triumphs in her career led to commissions from Christian Dior, Givenchy Couture and Donna Karan, among others; and her work with Calvin Klein upon graduation earned her a mention in Vogue. Soon after her move from fashion into home décor, the company she founded was garnering mentions in major publications that include a “Best Bet” nod from The New York Times.
The long list of companies who have clamored to sell the items she and her team create is distinguished—from Bergdorf Goodman’s, Tiffany’s and Barney’s New York to ABC Carpet & Home, Art Van and Neiman Marcus. To Aviva, freedom of speech equals freedom of art: “I feel blessed to be a member of such a strong tribe made up of talented women everywhere, and makers of both gender from so many nations,” she notes. "It puts a fire in my belly to be expressive in a way that produces a level of beauty I hope will feel inspiring to others."
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