As makers ( and consumers) I feel a responsibility to make sure I bring things to market in a way that feels good.This means that we take the time to understand how things are made, where the materials we use come from and along the way share our stories.
Baby alpaca haircuts looks like this!
At Aviva Stanoff Design, we celebrate a Deliberate Luxury. "What's that?" It's redefined luxury that are products brought to market in an intentional manner. We like to do things "with intention" here and always have. As makers, and designer bringing things to market, we believe there is a nice way to offer our delightful, discerning customers with products that offer not only sophistication and elevation for their environments but also good vibes! A tall order that we've been filling since the start.
See our Cobble Suri Alpaca Pillows Here
In the wild Andean Mountains a collective of farmers raise a small number of livestock mainly herds of cattle, sheep, goats, alpaca, and llamas. I met them when I visited Peru. I have been around this world hunting down the prettiest, softest, and the most delightful... and may I just share with you that this discovery was one of my favorites.. The product is beautiful, the story resonated what I wanted, and I think I am earning a few extra bonus points in my Karma bucket. :-)
These small herders keep their flocks in super rugged terrain. Think jagged mountains where the herds are kept graze on the level heights of the Andes of Southern Peru, Western Bolivia, Ecuador, and Northern Chile at an altitude of 3,500 m (11,500 ft) to 5,000 m (16,000 ft) above sea level. Unfortunately the rugged terrain takes the lives of roughly 30% of the herds due to the dangerous terrain.The animals are worth more alive than dead.This is because they can be sheered over and over, bringing income to herders continuously. Instead of taking a total loss, there is a market for the fur and this is how we work with this beautiful material. In this way, I am able to refer to my Suri Alpaca Collection as "Conscientious Fur".
As seasoned consumers, it is not always possible to ask "where did this come from and how did it get made". Sometimes when you ask, you may not want to know the answer. As a brand ambassador of the Sustainable Home Furnishings council. I am happy to report that we are proud to bring good vibes to market through these types of deliberate decisions. We hope you appreciate our wanting to share! I have asked my husband to keep a flock here in SoCal. There is a reason he is referred to as our CF-NO. If anyone cares to write a letter or start a petition, I have been known to offer very pretty bribes for this kind of support. But that's another blog post.